ZOMBIE'S BIGGEST SALE YET, TO CELEBRATE THEIR 3RD BIRTHDAY.
category
Zombie Labs
Role
MULTI-MEDIA DESIGNER
type
Sales
Deliverable
SOCIALS / ADS / PHOTO / VIDEO
In 2026, Zombie Labs turned three, so we decided to celebrate with one of our biggest sales yet, up to 40% off across the store.
With a sale this big, we didn't want the campaign to blend in. The goal was to make it bold, extreme and completely in your face, with visuals that felt as big as the offer itself.
Approach
I decided to go with an old-school birthday look — flash-heavy lighting, chrome props and a bit of chaos, while still keeping Zombie Labs’ dark visual style.
I was in control of the prop selection, lighting and overall look and feel, so we booked a studio and went to work.
Outcome
The outcome was pure chaos. We nailed the retro birthday party theme, the energy was exactly where we wanted it, and the final content felt loud, fun and unmistakably Zombie Labs.
Here are a few of my favourite pieces from the campaign.
