LAUNCHING THE NEXT LEVEL OF HYDRATION BUILT FOR ATHLETES
category
Switch Perform
Role
MULTI-MEDIA DESIGNER
type
Product Launch
Deliverable
PHOTO / SUPPORTING GRAPHICS
Switch Perform is the athlete-focused sub-brand of Switch Nutrition.
Perform launched its own version of one of Switch Nutrition’s most popular products, Hydrate perform. formulated with top-level athletes in mind.
The campaign needed to make that difference clear, showing Hydrate as a product built for serious performance.
Approach
My role in this project was primarily photographer and support designer.
The marketing manager briefed the overall look and feel, with the campaign centred around exertion — sweat, exhaustion and athletes pushing themselves to their limits.
The goal was to show exactly what Hydrate Perform was built for: keeping athletes going when the training gets hard.
Outcome
So we headed to the track and put the athletes through their paces on a hot summer’s day. the perfect environment to capture what Hydrate Perform was built for.
Here are a few of the graphics and photographs I created for the launch.
