An exclusive flavour campaign + giveaway
category
Zombie Labs
Role
MULTI-MEDIA DESIGNER
type
Product Launch
Deliverable
SOCIALS / ADS / PHOTO / VIDEO
For Christmas 2025, Zombie Labs brought one of their most popular flavours, Toxic Tropic, across the entire product range in 2,500 exclusive Christmas tubs.
To make the launch a little more interesting, one tub contained a golden scoop worth $2,500, while another 100 customers would get their tub for free.
We called it the Toxic Tropic Takeover.
Approach
We wanted the campaign to feel like a classic Aussie summer, with a tropical edge to match the Toxic Tropic flavour. So we grabbed the gear, headed to the beach and shot the campaign on location.
Outcome
The final campaign was bold, colourful and playful, with a tropical twist inspired by cartoons like SpongeBob SquarePants. We pushed the colours, textures and imagery to make the Toxic Tropic Takeover come to life.
Below is a selection of my favourite pieces.
