A New product launch for Australia's Strongest Pre-Workout
category
Zombie Labs
Role
MULTI-MEDIA DESIGNER
type
Product Launch
Deliverable
SOCIALS / ADS / PHOTO / VIDEO
Zombie Labs kicked off a pre-workout war with the supplement industry with their pre-workout, End of Dayz. Competitors raced to create Australia’s strongest pre.
Compound:Z was created to be the pre to end all pres.
Approach
The brief was simple - deliver the required assets and create a lab-themed visual direction that matched the product label.
I decided to go with a lo-fi, dark CRT lab theme for the launch, following one of today's visual trends.
One of my favourite ideas from the campaign was using my old Nintendo 3DS to capture authentic lo-fi footage and splice it into the content.
Outcome
From there, I developed the visual concept and storyboard, organised the production, and handled the photography and videography. I then created the supporting campaign assets used across the product launch.
I decided to go with a lofi, dark CRT lab theme for the launch, following one of todays visuals trends.
These are a few of my favourite pieces of content.
